Offline Marketing
Business Growth through offline marketing
The word contains the meaning of offline Marketing itself. It includes other methods of marketing apart from internet marketing. This industry is very popular since hundreds of years back. Although the methods have changed according to latest technology but the meaning is still same. It comprises of advertisement in newspaper, magazines, hoardings, exhibition shows, and print media (like the Yellow Pages, buses, benches, and billboards), sponsoring something, partnership and so on, there are various new and old methods that have been helpful to reach the target audience.
This is the kind of marketing where everything is done to make a business popular among its fans and consumers, excluding internet marketing efforts. This marketing concept is useful for all commercial and non-commercial businesses and products globally. Offline marketing helps in increasing Brand popularity, Product sale, Revenue generation, Profit Maximization and Covering the gap between providers and consumers and making more more more....
There is so much that is possible in offline marketing but everything need to be properly planned and organized else it may have adverse impacts too.
The difference between Online and Offline Marketing very much depends on the base itself, market penetration, approach to the customer, manpower required, time and expenses, the return on investment, the management information system, products information and measurement.